About Us

We were bouncing around ideas about what this phrase really means - what IS “blogger relations“, really?

Here’s our take on this part of our company that is extremely close to my heart:

Blogger relations is NOT public relations. It’s not media pitches, press releases… it’s not even review/giveaway opportunities.

It’s a relationship.

So many brands (and even agencies like us – let’s be honest) don’t understand how to work with bloggers. And so many bloggers don’t know how to position themselves for their biggest strengths and deliver a solid value proposition that fits what they can offer.

For me – I’ve been lucky, having experience in all four segments – brand representative, PR repr, blogger and reader – and it really does help everyone play together better.

We’re so passionate about great blogger relationships (and not just for us!) that we’ve started a brand new site exclusively dedicated to helping bloggers and brands work together.